In 2020, the census determined how $675 billion in federal funding would be distributed to states and cities over the next decade. Because the amount of money received is directly tied to the census results, an undercount can cost hundreds of millions of dollars.
In El Paso, 30% of the population is considered “hard to count.” These citizens generally have limited English proficiency, a low income, reside in rural or geographically isolated areas, or are less accessible for enumerators in some capacity.
So, we partnered with local community leaders to reach these hard-to-count communities and make sure their voices were heard. Our “With You/Without You” campaign used simple visual representations to directly show our audience how their lack of participation results in losses that affect the entire community.
The census count means more to our region than you know. It helps school, healthcare, food and housing programs get the funding they deserve. Without you, money that helps feed countless families could disappear. We need to come together and be counted; if not, we all lose.
The census count means more to our region than you know. It helps school, healthcare, food and housing programs get the funding they deserve. Without you, money that helps keep our community centers alive could disappear. We need to come together and be counted; if not, we all lose.
The census count means more to our region than you know. It helps school, healthcare, food and housing programs get the funding they deserve. Without you, money that helps keep our community healthy could disappear. We need to come together and be counted; if not, we all lose.
The census count means more to our region than you know. It helps school, healthcare, food and housing programs get the funding they deserve. Without you, money that helps our kids’ education could disappear. We need to come together and be counted; if not, we all lose.
The census count means more to our region than you know. It helps school, healthcare, food and housing programs get the funding they deserve. Without you, money that helps people keep a roof over their heads could disappear. We need to come together and be counted; if not, we all lose.
3.2MM TV + Radio impressions delivered
Added-Value
40% of radio investment provided back in bonus spots
The census count means more to our region than you know. It helps school, healthcare, food and housing programs get the funding they deserve. Without you, money that helps feed countless families could disappear. We need to come together and be counted; if not, we all lose.
The census count means more to our region than you know. It helps school, healthcare, food and housing programs get the funding they deserve. Without you, money that helps keep our community centers alive could disappear. We need to come together and be counted; if not, we all lose.
The census count means more to our region than you know. It helps school, healthcare, food and housing programs get the funding they deserve. Without you, money that helps keep our community healthy could disappear. We need to come together and be counted; if not, we all lose.
The census count means more to our region than you know. It helps school, healthcare, food and housing programs get the funding they deserve. Without you, money that helps our kids’ education could disappear. We need to come together and be counted; if not, we all lose.
The census count means more to our region than you know. It helps school, healthcare, food and housing programs get the funding they deserve. Without you, money that helps people keep a roof over their heads could disappear. We need to come together and be counted; if not, we all lose.
